Midweek Musings: The Big 12 is entering the media arms race

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By Jamie Plunkett
Frogs Today staff writer


The Big 12 announced Wednesday that it is entering into negotiations with its media partners a year early, per a press release.

“‘It is an exciting time for college athletics and given the changing landscape we welcome the opportunity to engage with our partners to determine if an early extension is in the best interest of all parties,” Big 12 commissioner Brett Yormark said.  ‘The Big 12 has enjoyed a fantastic relationship with its multi-media rights holders, and I look forward to having these conversations.'”

The conference’s current agreements don’t expire until 2025, and initial conversations weren’t expected to begin until spring of 2024.

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