Key Takeaways:
What’s Next? We are.
Deepest football conference in the country.
Big12 Olympic sports continue to strengthen.
Student-athletes will be prioritized on and off the field regarding their brands and narratives.
Dynamic partnerships with ESPN and Fox will continue.
We are prepared for this new era of college athletics.
There is no time for pause.
Bullet points regarding questions:
Salary Cap
14 team playoff and exclusivity to SEC and Big10 for first round byes
SEC and Big10 powerplay
Big12 best version of itself
West coast power figure and work with WWE NIL program
Revenue sharing
Model in college sports and private equity
Building partnerships as a great speed
4 corner school.. 4 big brands, big markets, engaged fan bases, etc.
Events out west and Mexico.. does convenience matter
Deepest football league in the country.. star power!
16 strong brands.. any number that is too big for expansion
Basketball only television deal.. Big East news
How long with college athletics scene be in this fluxuation
ESPN and FOX help shape the narrative of the league, new TV windows to explore
Las Vegas Bowl
Initiatives to grow brand internationally
Cohesion and unity of the 16 teams and their leadership
Pro Day and possible High School combine
Additional brand opportunities, CMO
Fusion and old and new generations, Nelly


