The Big 12’s new media rights deal puts the conference in a position of power

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New Big 12 commissioner Brett Yormark opened Big 12 Media Days with a strong statement that he followed through upon with a new media rights deal (Big 12 Conference).


By Jamie Plunkett
Frogs Today staff writer


The Big 12 Conference’s future, and thus TCU’s, is more stable today after the conference signed a six-year media rights extension with ESPN and Fox for more than $2.2 billion, as first reported by the Sports Business Journal. The new deal will pay the conference an annual amount of $380 million, a $160 million increase on the current deal.

While the conference’s current deal runs through the 2024-25 season, the extension runs through the 2030-31 season. It’s a good deal for several reasons, and it’s the first big win for new commissioner Brett Yormark.

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